Social Media Marketing Archives

The Power of Meta Advertising for Businesses

The modern media landscape is fast-paced and constantly evolving – with new tech advances hitting the headlines ...

Major Social Media Trends in 2023

2023 was the year Meta started to take the meteoric rise of TikTok much more seriously. Find ...

Social Media Use in Ireland 2022

In its short history, Social Media has changed dramatically. From the pre-smartphone ‘text-centred’ days where Facebook and ...

The Importance of a Social Media Strategy and Governance for Organisations

Too many public and government organisations are leaving themselves wide open to severe reputational risk by not ...

Social Media Dublin 2018 – Key Insights

The forth annual Social Media Dublin Seminar held at the Gibson Hotel on 26 January ’18 featured ...

Social Media Network Usage In Ireland 2017 – Latest Figures from Ipsos MRBI

The latest Ipsos MRBI Social Media Tracker for 2017 has been released and highlights a sharp increase ...

Does Your Marketing Unit Suffer From a Digital Deficit?

The impact of digital technology on society and business has been profound. The means by which consumers ...

Social Media Belfast 2016 – Key Insights and Lessons

From utilising the power of influencers on social media to finding out how we can engage effectively with the Millennial Generation, Social Media Belfast 2016...

Creating a Social Media Strategy for Your Organisation

Saatchi and Saatchi Worldwide CEO Kevin Roberts once caused a stir by boldly declaring that ‘strategy is dead’. ...

Social Media Dublin: Key Insights Blog – Part 2

Part two of my insights blog on Social Media Dublin 2016 and I’ve profiled another selection of ...

Social Media Dublin 2016 – Key Lessons and Insights

Delegates at last week’s Social Media Dublin seminar were treated to a mix of top trends, tips ...

Social Media Belfast 2015 – What We Learned

From the rise and growth of new social platforms including Pinterest and SnapChat through to the challenge ...