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LinkedIn Fundamentals Training

(Online Public Course July 2022)

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Our LinkedIn training course will give you the practical skills and knowledge to successfully use LinkedIn – the world’s most important business and professional social media network.

If you care about:

  • Raising the visibility and impact of your company staff to business and professional stakeholders
  • Improving your professional profile and online networking ability
  • Engaging with professionals across the public and private sectors
  • Improve key business functions – from Recruitment, B2B Marketing to Lead Generation

Then you’ll benefit hugely from our LinkedIn training.

 

Format and dates

6th, 13th and 20th July 2022: from 7.30pm – 10pm

Delivered online via Zoom

Each Participant will also receive :

  • A review and feedback on your Linkedin profile
  • PowerPoint presentation of Slides

Workshop Content: Linkedin Fundamentals for Professionals

Introduction to LinkedIn

Profiles: Improving Your Linkedin Profile

Building Connections on LinkedIn – Finding contacts and add them to your network

Raising Your Visibility / Interacting on LinkedIn

  • Brainstorm: types of content to post / Page posts vs personal
  • Status Updates on LinkedIn
  • LinkedIn blog / author posts
  • Interacting with connections
  • Asking for Recommendations
  • Interacting with others on LinkedIn

Finding Audiences on LinkedIN

  • Overview of LinkedIN Advanced Search
  • Boolean Searches

Company Pages on Linkedin

  • Why have a Company Page – Value
  • How to create a Company Page
  • Marketing your company

Trainer

LinkedIn training is delivered by Paul McGarrity, a highly experienced LinkedIn trainer. Since 2012 Paul has been responsible for the design and successful delivery of over 100 training courses and projects to businesses and government organisations across Ireland. Key training clients include Smurfit Kappa, Tourism NI, Weight Watchers NI, Cavan Tourism, Kilkenny County Council and The Institute of Public Administration

Check out his profile here

Testimonial

Paul delivered an excellent online LinkedIn training session to our marketing team. It was clear, comprehensive and interactive. I loved the fact we actually used the training course to develop some live LinkedIn ads as this proved very beneficial and great use of the time. I would highly recommend Paul and Octave Digital for LinkedIn training - we plan to have him back for a wider company training session in the near future!

Elaine Tighe, Marketing Manager, FSCOM