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LinkedIn for HR and Recruiters Training


LinkedIn is an exceptionally powerful network for advertising, sourcing and attracting talent. Businesses across the globe are upskilling in using Linkedin for Recruitment given the rise in users, challenges in recruiting staff and pressure to reduce recruitment costs.

Aimed at HR managers and recruitment officers, the Linkedin course is specifically designed to help you discover how to:

  • Significantly increase your knowledge of Linkedin for recruitment
  • Use Linkedin search to identify relevant candidates
  • Learn about the potentials for using Linkedin Recruiter and Job Posts successfully
  • Improve your professional and company presence via engaging content

Who Should Attend

  • HR managers, staff and recruitment officers


Introduction to LinkedIn Quick Overview

  • Setting out your company HR and Recruitment goals for Linkedin
  • Overview of LinkedIn Talent Solutions: Recruiter, Job Posts and Career Pages

LinkedIn for Recruitment

  • LinkedIn Recruiter: for identifying and contacting passive candidates
  • Job Post Adverts: How to create and post job posts + practical advice on do’s and don’ts
  • LinkedIn Career Pages: Creating and managing a Page

Improving Your Linkedin Profile

  • What makes a good profile – examples
  • Creating / adding to your profile
  • Customize your profile

Linkedin Search and Building Connections / Contacting Via Linkeidn Search

  • Brainstorm – where to source contacts from
  • Finding contacts and add them to your network
  • Searching by name

Company Pages and Content for Employer Branding

  • Why have a Company Page – Value
  • How to create a Company Page and gain follows
  • Promoting your company culture and selling points

Linkedin Recruiter Overview

  • Overview of Linkedin Recruiter
  • Recruiter Options
  • Person Profile and Branding Considerations
  • Creating Projects: Project Overview
  • Creating a Project
  • Project Settings
  • Adding a Team Member
  • Jobs : Posting a Job
  • Recruiter Pipeline: saving and adding candidates
  • Managing Pipeline
  • Communicating with Candidates: Messaging, In-mail and templates
  • Reporting

Linkedin Job Posting (via Linkedin)

Recommendations on Linkedin Job Posting

Paid Vs Free Job Ads – Pros and Cons

How to reduce Unsuitable candidates

Liaising with Applicants

Developing a Road Map for Improving LinkedIn

Matching Linkedin Products and Tactics with HR and Recruitment Objectives

Developing a Test Campaign / Road Map

Linkedin Training


LinkedIn for HR and Recruiters Training is delivered by Paul McGarrity.  Paul is a highly experienced Linkedin Trainer and Linkedin Marketing professional helping businesses and organisation quickly build knowledge, practical skills and capability.

He has over a decade of experience in training senior leaders and teams in utilising Linkedin for business, having successfully trained over 80 client organisations. Paul also delivers highly impactful Linkedin services for clients including advertising and recruitment campaigns.

Recent experience and results include:

· Linkedin Fundamentals training for Senior Management Team in Irish Education sector
· Linkedin Employability Skills training for International graduate web developers
· Linkedin Ads training to enable financial services company to manage Linkedin Ads inhouse
· Set and Management of international Linkedin Ads campaigns to support regional investment program gain awareness and leads

Paul is also an experienced and successful speaker on social media and has served as the Chair and key presenter of Social Media Belfast since 2014

Check out his profile here


Paul delivered an excellent online LinkedIn training session to our marketing team. It was clear, comprehensive and interactive. I loved the fact we actually used the training course to develop some live LinkedIn ads as this proved very beneficial and great use of the time. I would highly recommend Paul and Octave Digital for LinkedIn training - we plan to have him back for a wider company training session in the near future!

Elaine Tighe, Marketing Manager, FSCOM