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LinkedIn Advertising


Learn how to deep target professionals across the world’s biggest business social media network with our LinkedIn Advertising Training.

LinkedIn allows people to search and advertise to professionals by a unique range of factors including job title, position, industry and location.

The course (module) will introduce you to the key benefits of using advertising on LinkedIn, and how to build and run an advertising funnel.

Our course involves:

  • Linkedin Advertising and wider marketing
  • Getting started / Page Access
  • Installing Insight Tag
  • Advertising Options: Sponsored Content, Dynamic Ads, Video, Lead Generation forms, Event Ads
  • Advertising strategy
  • Campaign Set up and Management: objectives, audience targeting, messaging, targeting and retargeting
  • Measurement, metrics and reporting

LinkedIn Homepage - Octave Digital


Paul delivered an excellent online LinkedIn training session to our marketing team. It was clear, comprehensive and interactive. I loved the fact we actually used the training course to develop some live LinkedIn ads as this proved very beneficial and great use of the time. I would highly recommend Paul and Octave Digital for LinkedIn training - we plan to have him back for a wider company training session in the near future!

Elaine Tighe, Marketing Manager, FSCOM