Overview
Octave Digital – Delivering exceptional marketing campaign results for Public and Government Sector since 2009
How We Help Our Clients
We deliver:
• Highly targeted and impactful online campaigns across Facebook, Instagram You Tube and Google – using deep targeting to ensure we reach the most relevant audiences
• Significantly reduce spend on very expensive and low impact forms of communication (such as printed documents and newspaper adverts)
• Campaigns that work: Unfortunately most in-house public sector digital / social media is performed poorly and wastes valuable resources. We utilise digital advertising and our experience to ensure your campaign reaches the right audiences. This is incredibly effective when delivered properly.
Marketing Campaign Services – Summary
Our Service Process
As a specialist company delivering professional campaigns to the Irish Public and Govt sector, we typically work with organisations based on the following process:
1. Identify:
Assessing your current impact and defining your communications goals and required results
2. Planning:
Developing a short but effective roadmap for your campaign
3. Utilising opportunities including:
– Search Advertising to quickly achieve highly visible results in Google Search;
– Facebook and Instagram Advertising – to reach and influence audiences
4. Content:
Development of high quality content – from Social Media Posts to Video content – that will perform very effectively online
5. Campaign Delivery:
Professional expert set up of your campaign – marketing and – managed by experienced professionals
6. Results Reporting:
We are highly results focussed – and will ensure there is a clear and demonstrable success based on the agreed objectives. And we’ll support this with proven results reporting.
Clients Across Irish Government / Public Sector:
Institute of Public Administration
Royal Canal Greenaway
Financial Services Pensions Ombudsman
Tipperary County Council
Ireland South East
Cavan Tourism
Social Media: Paid Advertising Campaigns
Why you need to Advertise on Social Media
There is a strong element of ‘Pay to Play’ on social media platforms – especially Facebook and Instagram. Organic Reach (non-paid reach ) on Meta is now very low – meaning that very few followers (about 5%) will actually see your content.
And if you want to reach and impact a sizeable volume of people with a campaign – an ‘organic only’ (non-paid) approach is going to be very challenging . For larger campaigns, organisations need to commit to advertising, and that activity requires a strong level of knowledge and practical capabilities – in what is a very competitive field.
Our Social Media Advertising Service
Planning and Deliverables:
• Budget planning and maximisation
• Campaign Timelines and goals
Targeting:
Targeting of key relevant audiences depending on network
• Geo-Location, Age Groups Targeting
• Interest Targeting
Content Creation:
• Development of Ads – Ad copy and images
• Campaign Management and Results and In-depth reporting of campaign results
Case Study – Royal Canal Greenway
https://octave-digital.com/case-studies/tourism-marketing-ireland-social-media-royal-canal-greenway/
