Skip to main content

Digital Marketing Services for Irish Public and Government Sector



Octave Digital – Delivering exceptional marketing campaign results for Public and Government Sector since 2009

How We Help Our Clients

We deliver:

Highly targeted and impactful online campaigns across Facebook, Instagram You Tube and Google – using deep targeting to ensure we reach the most relevant audiences

Significantly reduce spend on very expensive and low impact forms of communication (such as printed documents and newspaper adverts)

Campaigns that work: Unfortunately most in-house public sector digital / social media is performed poorly and wastes valuable resources. We utilise digital advertising and our experience to ensure your campaign reaches the right audiences. This is incredibly effective when delivered properly.

Marketing Campaign Services – Summary

Our Service Process

As a specialist company delivering professional campaigns to the Irish Public and Govt sector, we typically work with organisations based on the following process:

1. Identify:

Assessing your current impact and defining your communications goals and required results

2. Planning:

Developing a short but effective roadmap for your campaign

3. Utilising opportunities including:

– Search Advertising to quickly achieve highly visible results in Google Search;

– Facebook and Instagram Advertising – to reach and influence audiences

4. Content:

Development of high quality content – from Social Media Posts to Video content – that will perform very effectively online

5. Campaign Delivery:

Professional expert set up of your campaign – marketing and – managed by experienced professionals

6. Results Reporting:

We are highly results focussed – and will ensure there is a clear and demonstrable success based on the agreed objectives. And we’ll support this with  proven results reporting.

Clients Across Irish Government / Public Sector:

Institute of Public Administration

Royal Canal Greenaway

Financial Services Pensions Ombudsman

Tipperary County Council

Ireland South East

Cavan Tourism

Social Media: Paid Advertising Campaigns

Why you need to Advertise on Social Media

There is a strong element of ‘Pay to Play’ on social media platforms – especially Facebook and Instagram. Organic Reach (non-paid reach ) on Meta is now very low – meaning that very few followers (about 5%) will actually see your content.

And if you want to reach and impact a sizeable volume of people with a campaign – an ‘organic only’ (non-paid) approach is going to be very challenging . For larger campaigns, organisations need to commit to advertising, and that activity requires a strong level of knowledge and practical capabilities – in what is a very competitive field.

Our Social Media Advertising Service

Planning and Deliverables:

Budget planning and maximisation

Campaign Timelines and goals


Targeting of key relevant audiences depending on network

Geo-Location, Age Groups Targeting

Interest Targeting

Content Creation:

Development of Ads – Ad copy and images

Campaign Management and Results and In-depth reporting of campaign results

Download Our Service Brochure to learn more …



Cavan Tourism: Digital and Social Media Campaigns

Octave Digital have delivered social media campaigns for my organisation for the last two years. They deliver a second-to-none service, always professional, organised, knowledgeable and reliable. I would have no hesitation in recommending Octave Digital.

Joanne Hayes, Tourism Manager, Cavan County Council

Find Out How We Can Help You!

If you require professional, highly impactful communications management for your organisation, contact us now…