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LinkedIn for Recruitment Training

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Purpose

LinkedIn is an exceptionally powerful network for advertising, sourcing and attracting talent. Businesses across the globe are upskilling in using Linkedin for Recruitment given the rise in users, challenges in recruiting staff and pressure to reduce recruitment costs.

Aimed at HR managers and recruitment officers, the Linkedin course is specifically designed to help you discover how to:

  • Significantly increase your knowledge of Linkedin for recruitment
  • Use Linkedin search to identify relevant candidates
  • Learn about the potentials for using Linkedin Recruiter and Job Posts successfully
  • Improve your professional and company presence via engaging content

Who Should Attend

  • HR managers, staff and recruitment officers
  • Delivered based on company HR unit requirements

Duration

3 Hours (or 2 x 1.5 hours) via Zoom

Introduction to LinkedIN Quick Overview

  • Setting out your company HR and Recruitment goals for Linkedin
  • Overview of LinkedIn Talent Solutions: Recruiter, Job Posts and Career Pages

LinkedIn for Recruitment

  • LinkedIn Recruiter: for identifying and contacting passive candidates
  • Job Post Adverts: How to create and post job posts + practical advice on do’s and don’ts
  • LinkedIn Career Pages: Creating and managing a Page

Improving Your Linkedin Profile

  • What makes a good profile – examples
  • Creating / adding to your profile
  • Customize your profile

Linkedin Search and Building Connections / Contacting Via Linkeidn Search

  • Brainstorm – where to source contacts from
  • Finding contacts and add them to your network
  • Searching by name

Company Pages and Content for Employer Branding

  • Why have a Company Page – Value
  • How to create a Company Page and gain follows
  • Promoting your company culture and selling points

Linkedin Recruiter Overview

  • Overview of Linkedin Recruiter
  • Recruiter Options
  • Person Profile and Branding Considerations
  • Creating Projects: Project Overview
  • Creating a Project
  • Project Settings
  • Adding a Team Member
  • Jobs : Posting a Job
  • Recruiter Pipeline: saving and adding candidates
  • Managing Pipeline
  • Communicating with Candidates: Messaging, In-mail and templates
  • Reporting

Linkedin Job Posting (via Linkedin)

Recommendations on Linkedin Job Posting

Paid Vs Free Job Ads – Pros and Cons

How to reduce Unsuitable candidates

Liaising with Applicants

Developing a Road Map for Improving LinkedIn

Matching Linkedin Products and Tactics with HR and Recruitment Objectives

Developing a Test Campaign / Road Map

Linkedin Training

Trainer

LinkedIn training is delivered by Paul McGarrity, a highly experienced LinkedIn trainer. Since 2012 Paul has been responsible for the design and successful delivery of over 100 training courses and projects to businesses and government organisations across Ireland. Key training clients include Smurfit Kappa, Tourism NI, Weight Watchers NI, Cavan Tourism, Kilkenny County Council and The Institute of Public Administration

Check out his profile here

Testimonial

Paul delivered an excellent online LinkedIn training session to our marketing team. It was clear, comprehensive and interactive. I loved the fact we actually used the training course to develop some live LinkedIn ads as this proved very beneficial and great use of the time. I would highly recommend Paul and Octave Digital for LinkedIn training - we plan to have him back for a wider company training session in the near future!

Elaine Tighe, Marketing Manager, FSCOM